American beauty and fashion influencer Alix Earle has partnered with Pantene to launch a limited-edition Unexpired collection, following her viral TikTok praising the haircare brand in December 2024.

Earle commented 'Over the past few years, I’ve put a lot of stress on what the fanciest products I could use are, thinking those are what would ultimately be best for my hair. When I went home for the holidays and used the old Pantene in my mom’s house, I realised my hair felt so good, and that I would rather go with what feels right for me versus what the public was saying'.